Why would one want to install a piece of spyware on their Web browser? No sensible right minded person … unless you are a webmaster and you want to improve your SERPS ranking that is.
The toolbar Alexa is not “technically” spyware as it does not retrieve any private or personal information. He did connect all the sites you visit and as webmasters we can use to our advantage. It uses this information to compile traffic ranking statistics and a relational list. The relational list is very useful because it shows what other sites people who have studied the current site have also visited. Alexa is owned by Amazon, and it is possible to create your own Alexa toolbar with your Amazon affiliate code included. You can then place on your site and get credited when anyone buys through Amazon using the Amazon button on the toolbar that you have distributed, it is also possible to include a link to your site in the toolbar.
Alexa ranks sites from 1 to 5000000, and sometimes more. Ranking 1 has the most traffic and so on, anything below 250,000 and you should have decent traffic levels. This information can be used to determine how your advertising campaigns and how will the traffic levels are increasing over time. This information can also be used to determine how you rivals are doing and to keep you ahead of them. The Alexa information is also used by other search engines so that you benefit from an increase in you SERPS as your site changes in the ranking.
A disadvantage of the Alexa toolbar is that it only works on Internet Explorer and not the tool of choice for most webmasters Firefox. However, I think it’s a small price to pay for the benefits I get by using the toolbar to search and to check my sites daily. Check the stats of your site has a positive impact on your Alexa ranking in the toolbar are not usually used by the general public so every extra hit from a browser toolbar installed is valuable. I have 1 site that is almost exclusively used by webmasters, webmasters As people who use Alexa more than any other group of 500 pages per day is enough to get this site in the top 500,000 Another site that has 3 times the traffic but the visitors are mainly the general public, this site is to languish in the 2000000 ’s.
Why not try an experiment for a month, the toolbar download and take one of your sites, once you see the data you get and how it can be used, you do not know how you survived without it.